I’ve always been obsessed with viral marketing. It’s a dark art (like so many online practices) but when the pieces of the puzzle fall into place it can be a beautiful thing. And yes, that’s a journalist describing advertising as beautiful.
Odd as it might seem, I love virals. But before I tell you why, I need to clear up the definition of ‘viral’.
It can be easy to forget how vital music is in social media. For all the editorial pumped out by the blogosphere and viral videos that do the rounds, nothing is ever going to change the fact that we all like a good tune. So good, you feel compelled to spell it beginning with a Ch. And tell everyone about it. But the musical side of social media has fallen out of time with other branches in recent years, with prohibitive royalty fees and licensing issues grinding innovation to a halt. Luckily, that’s about to change for the better.