We spend a lot of time here at Republic pushing the idea of community and getting the message out organically. It’s the enthusiasm for a subject that helps drive content, not just the brand name. Once, that was the idea behind viral videos but these days they just seem to be an extension of TV advertising, or are they?
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Is this the perfect viral?
Wednesday, July 1st, 2009
I’ve always been obsessed with viral marketing. It’s a dark art (like so many online practices) but when the pieces of the puzzle fall into place it can be a beautiful thing. And yes, that’s a journalist describing advertising as beautiful.
Odd as it might seem, I love virals. But before I tell you why, I need to clear up the definition of ‘viral’.