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	<title>Republic Publishing &#187; VAIO</title>
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		<title>One netbook too far?</title>
		<link>http://www.republicpublishing.co.uk/2009/04/20/one-netbook-too-far/</link>
		<comments>http://www.republicpublishing.co.uk/2009/04/20/one-netbook-too-far/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 11:54:24 +0000</pubDate>
		<dc:creator>Mikey Bee</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Eee PC]]></category>
		<category><![CDATA[netbook]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[VAIO]]></category>

		<guid isPermaLink="false">http://www.republicpublishing.co.uk/?p=6901</guid>
		<description><![CDATA[Are we bored with netbooks yet? There was a time when buying a computer was all about getting the best one money could buy – the fastest processor, the biggest hard drive and the more features packed inside the better. Laptops have changed that notion, as battery life, portability and usability carry far more weight [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-6903" title="I hear 'Apple Netbook' but think 'G4 Cube' " src="http://cdn.republicpublishing.co.uk.s3.amazonaws.com/wp-content/uploads/2009/04/apple-g4-cube-300x300.jpg" alt="I hear 'Apple Netbook' but think 'G4 Cube' " width="300" height="300" />Are we bored with netbooks yet? There was a time when buying a computer was all about getting the best one money could buy – the fastest processor, the biggest hard drive and the more features packed inside the better.</p>
<p>Laptops have changed that notion, as battery life, portability and usability carry far more weight in the buying decision than just pure &#8216;grunt power&#8217;.</p>
<p>This idea of usability has been added to by price, no more so than here in the UK where we seem obsessed with the idea of a bargain. I should know, I own four of the damn things – two running Windows and two running Linux &#8211; and use them all (well, to be honest I&#8217;ve retired my Eee PC 701)  – none of which replace the powerhouse desktop replacement I use for work and the serious &#8216;grunt work&#8217;.</p>
<p>I understand the market&#8217;s need for netbooks, if you don&#8217;t have one then you&#8217;re missing out on a 25 million-a-year gold mine, so if you don&#8217;t have one then you&#8217;re market share will drop. Then there is the money argument, as it&#8217;s a great way of getting a sub-£400 machine into stores without actually having to think too hard about it.</p>
<p>However, most of them will end up being used as deal makers by the Telcos looking to expand their Mobile Broadband offerings. Which is why the news that <a href="http://online.wsj.com/article/SB123941988981610781.html ">Steve Jobs is working on a netbook for Apple</a> isn&#8217;t that much of a shock. I&#8217;m just curious as to the type of person, apart from the fan-boys, this type of device will appeal to? I can&#8217;t see Apple wanting to get into the cheap-n-cheerful market by bringing out a sub-£350 netbook, can you?</p>
<p>This means that any potential <a href="http://www.electricpig.co.uk/2009/03/10/apple-netbook-will-be-10-inch/">Apple netbook</a> will be high-end, think <a href="http://www.sonystyle.com/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=10551&amp;storeId=10151&amp;langId=-1&amp;categoryId=8198552921644608896">Sony VAIO P Series</a>, so closer to £800, which is where Apple&#8217;s fully-featured and faster laptops start. Then if it&#8217;s to appeal to the Telcos to bundle with Mobile Broadband packages, well surely that&#8217;s the job of the <strong>iPhone</strong>?</p>
<p>I&#8217;m keen to see what Apple decides is the right size, shape and price for it&#8217;s netbook and I&#8217;m sure I&#8217;ll wiling find a place for it in my collection, I just can&#8217;t help getting images of the <a href="http://en.wikipedia.org/wiki/Power_Mac_G4_Cube"><strong>G4 Cub</strong></a>e popping into my head every time I think of the <a href="http://arstechnica.com/apple/news/2009/03/the-case-forand-againstan-apple-netbook.ars ">Apple netbook</a>, though &#8211; another Apple device that was a great idea that no one, sadly, wanted to buy.</p>
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