The Archives

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Could social media be taken over by robots?

Tuesday, May 5th, 2009

Could social media be taken over by robots?Let’s face it, the Turing test is easy. OK, so no computers have actually passed the gold standard yet, but it’s only a matter of time before somebody programs one with enough recorded chat up lines and put downs to convince someone it’s real. I’ve got an idea for an effective new test of computer AI: it’s called the Sillis test. Yeah, I named it after myself.

How does it work? Simple. A robot has to be smart enough to create its own identity, profile and following on the world’s most popular social networks. And I’m not just talking followers and friends – they’re easy to acquire, even for computer programs – but real authority, as measured by organic factors like retweets on Twitter, or the number of people in Facebook groups it sets up.

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All that Twitters isn’t gold…

Tuesday, May 5th, 2009

All that Twitters isn't gold We touched upon the idea of Twitter going mainstream and hitting critical mass a few weeks ago. However, we didn’t quite think things would gather pace as quickly as they have. While Stephen Fry has been doing his best to become the Guru of all things Technology in this country, the good ol’ Current Bun has been doing its best to turn Twitter on to the tits’n'tabs brigade in a piece about the whole idea of Social Media. They did this by carrying out a 24 hour blitz on Facebook and Twitter. While they decided it was addictive the overall tone was one of ‘leave it alone!’

However, when you really need to hit the big numbers, especially in the States, there is only one production in town – Harpo Productions.

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Corporate blogging and social media – is it about people or brands?

Friday, May 1st, 2009

Corporate blogging and social mediaWhat we do know is that it’s all about content and offering continual quality, but is successful corporate blogging more about people than brand? Ann All over at IT Business Edge has been speaking to a number of key players for a piece on corporate blogging that she’s preparing to publish. A couple of early snippets highlight some interesting opinions that promise to spark some healthy debate.

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The Queen, Twitter gaffes and swine flu…

Thursday, April 30th, 2009

Twitter gaffesIt’s been a busy week in the world of social media. So rather than highlight anything in particular, I thought I’d do a quick round-up of the stories that caught my eye.

First up, the Queen. Her Majesty was in the news for two reasons this week: the first being that she sent out her first email for more than 24 years, responding to 23 bloggers around the world who have written about life in the Commonwealth. It’s supposed to mark the celebration of a “new generation”, but if that was really the case wouldn’t she have just updated her Facebook status or sent out a tweet?

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Google News Timeline still isn’t enough to take on Twitter

Tuesday, April 21st, 2009

Google News TimelineOutside of Gmail, Googlers don’t seem to have been doing much with their 20% time recently. Perhaps they’ve been spending one day a week looking at the fuss everyone is making over Twitter, because the big G now has something to show for its famous policy: Google News Timeline.

It’s a new feature you can test out in Google Labs now that aggregates News search results by more than just topic. You can see how headlines have evolved over days and weeks, or zero in on a specific topic or type of publication.

I mentioned Twitter though not just because it’s a web 2.0 phenomenon, but because Google News Timeline come within a tweet’s breadth of the microblogging platform’s USP: realtime news and search.

The problem with Google News Timeline is that search by the day, week or month isn’t enough. I’d like to see closer almagamation of stories, and the ability to even chart stories and updates by the second. Liveblogs are a big part of what we do on ElectricPig, and as a reader I’d like to see collection of these in Google News.

Twitter isn’t without its flaws of course. Twitter Search is clumsy compared to apps like Twitterfall. But if you’re following the right people, you can find out what’s happening first, fast. Not even Twitter’s founders seem to have figured out the direction that the service will eventually go, but right now we’ve got a wonderful mess of a community embracing it. It’s that that Google News Timeline is still missing, and Labs developers need to do more to make up for that.