One of the questions we get asked a lot around here is ‘what’s the next big thing after Twitter?’ It’s a good question but I think also a double-edged one – do we really need the next Big Thing when even the current one isn’t truly mainstream yet? Also, by asking what it will be already consigns Twitter to last year’s fad. However, in the name of research, the question has been bandied around internally and there are a number of contenders on the table. However the most novel seems to be Plurk…
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The week in social media…
Thursday, July 16th, 2009
It’s that time again where I rack my brain trying to come up with a topic for my weekly blog on social media. Having failed miserably to come up with anything tangible, I’ve decided to once again pick my favourite SM (that’s social media, not sadomasochism) and tech stories from the week so far. So here goes…
Is this the perfect viral?
Wednesday, July 1st, 2009
I’ve always been obsessed with viral marketing. It’s a dark art (like so many online practices) but when the pieces of the puzzle fall into place it can be a beautiful thing. And yes, that’s a journalist describing advertising as beautiful.
Odd as it might seem, I love virals. But before I tell you why, I need to clear up the definition of ‘viral’.
The mysterious case of the furniture company and Twitter
Thursday, June 25th, 2009
Did any of you see the case of HabitatUK and Twitter this week? The furniture retailer was adding keywords (aka hashtags) to their tweets to ensure that its messages were coming up in the hot topics on the microblogging site. Don’t get us wrong here, we don’t condone their ‘abuse’ of the system, but we do embrace the attempt by the furniture store to use social networking.
The exception that proves the rule: Apple bucks the social media trend
Tuesday, June 23rd, 2009
Rumours and reports about Apple CEO Steve Jobs’ health and whereabouts have been rife since the weekend, when it was claimed that the company founder underwent a liver transplant during his leave of absence. It nows seems that Jobs had made at least one appearance back at Apple HQ, and could well be back full time already. But the hush hush manner of his return says a great deal about how companies should to relate to the media, both online and print.