I seem to have sat in a few too many meetings over the last couple of months helping people get their heads around ’social media’. More importantly, how to go about helping them get involved.
The thing that has struck me the most is that the concept of what ’social media’ actually is seems to be getting in the way and making firms who have a firm understanding of who they are and what they do, suddenly very nervous. I sit there and wait for the nervous ticks to start, knowing that any minute the phrase ’so, what’s this social media thing then?’ is about to be asked.
