Republic Publishing » SmartBrief http://www.republicpublishing.co.uk Brand Communication through editorial Mon, 16 Aug 2010 11:42:18 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 How brands use social media http://www.republicpublishing.co.uk/2009/04/27/how-brands-use-social-media/ http://www.republicpublishing.co.uk/2009/04/27/how-brands-use-social-media/#comments Mon, 27 Apr 2009 23:59:46 +0000 James BC http://www.republicpublishing.co.uk/?p=7017 This week eight brands will appear at BlogWell to reveal what social media means to them and how they use it to interact with their customers. Amongst them will be Molly Schonthal who is Nokia’s North American Social Media Comms Representative.

BlogWell looks like an interesting event for anyone into Social Media (and in New York) but as a preview, Molly did an interview with Smartbrief editor Mary Ellen Slayter.

Molly sees openness and honesty as being two of the most important things for brands to consider when it comes to Social Media, saying

“we strive to use social media to participate in conversations openly, honestly and with respect.”

She also talks about what Social Media means inside, and outside of Nokia. It’s well worth a read.

Find out more about BlogWell.

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