There are a few companies out there with such an amassed popularity that, unless you lived in the Brazilian rain forest with nothing but a loin cloth to cover your unmentionables, you can’t help but recognise them. Google is perhaps the biggest. But could Microsoft Bing - the big M’s own search engine - be about to challenge Google’s authority? Recent figures released suggest the answer could be yes.
Scouring the internet this week for vaguely interesting websites (no, not that sort of ‘interesting’) I came across a couple of gems that can only be described as little bits of online wheat amongst the copious amounts of web chaff.
Back in the day when I was a wee lad at school (we’re going back a few years now), I thought it might be beneficial to learn a few languages. French, German, Latin and Italian are all part of my linguistic armoury, but had I known then what I know now, I might not have bothered. You see Google - yes, the seemingly omnipotent search engine - has just announced that Google Mail will provide Message Translation!
There are many reasons why we at Republic do what we do. One of them is to help brands create and engage online communities. We do that by giving them (the brands) things to talk about that they (the online communities) find interesting and engaging. Using our finely honed editorial craft and judgment, we lay down an editorial schedule designed to bring the two closer together. An increasingly important part of what we do, is to ensure the stuff we write is both easily findable (high up on Google search results pages) and relevant (so someone will actually be searching for it in the first place).
Search Engine Optimisation rules the internet. We all know that and there is no getting away from it - over 80 per cent of all web traffic can often be attributed to a quick ‘Google Search’. However, are the people getting what they deserve?
I’ve been carrying out a lot of online research of late – we’ve a couple of new projects in the offing – that has meant a lot of analyse of online content and what the ‘competition’ delivers. I’m sorry to say there are an awful lot of poor buying and review sites out there and for the most part, people are being short changed.
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