The Archives

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Blogging off the cuff

Wednesday, May 6th, 2009

Blog keysWith a bit of luck you’ll notice we’re all blogging here regularly. Wednesday is my day, and I’m unprepared. Thoroughly unprepared. So exactly what will come out when I empty my brainbox onto the keyboard? Twaddle, probably, but fortunately I’m not alone in my ineptitude. It’s a problem plaguing the web.

Blogs, Twitter, comments and message boards teem with diatribe blurted out before it can be given the cognition it deserves. The results range from the incomprehensible to the abusive, but how do you deal with it? And should you?

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Corporate blogging – trust can’t exist without continual quality

Wednesday, April 29th, 2009

Lie detectorIt’s not a subscribers-only fact that trust has to be earned. In the corporate blogosphere establishing and nurturing trust between audience and brand is vital if companies hope to engage consumers and narrow the gap between “us and them”. Of course gaining trust is a tough nut to crack in corporate blogging, and can only be achieved via a sustained effort (we don’t implicitly trust someone we’ve only ever had a dialogue with a few times), fueled by interesting and credible articles that offer an open side-door into what makes a company tick, and dare I say lay bare a some part of its soul. This can be distilled simply as continual quality.

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