There’s an interesting piece over on EContent, posted by Jessica Howard and Justin Evans from Stresslimitdesign, that supports this notion and explores related ideas in connection to corporate blogging and social media strategies. Here’s a highlight snippet from the piece:

“What marketers and PR departments are missing is that social media can’t be used as a venue for traditional, unilateral advertising. Social media is about building trust and relationships – and people typically only stay in relationships that are mutually beneficial. Blogs are often the first step corporate brands take into the social media world, so it is important to make a positive first impression… it is important to make a positive first impression. The key to doing this is to remember that blogs work when offering an authentic and knowledgeable voice, as opposed to canned corporate messaging.

Naturally we’re only scratching the surface here, as there are so many nuances to building trust when it comes to corporate blogging as publishers, and educating some marketeers. But if I can wrap up this post with just one rule (of many) for when engaging in corporate blogging, caring about the subject matter is absolutely crucial – if, as the author, you don’t feel and believe it, guaranteed no one else will.

Share your ideas on corporate blogging in the comments section below.

Photo of lie detector from Rex Roof