The business of display advertising can be fiendishly tricky. A recent report in the Telegraph revealed that even the all conquering social networks are finding it difficult to engage users attention with advertising clients.
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Digg rival Mixx launches Sifter service to shake up online advertising
Thursday, April 30th, 2009
Brainchild of Chris McGill, former General manager of Yahoo News, Mixx is one of the lesser-known challengers to the Digg throne when it comes to user-recommended content. But just as Digg has pioneered in this space, Mixx is looking to stamp its mark in a number of ways, the latest being it’s new Sifter service, which lets people using Mixx vote for the ads they’d like to see – the stuff people like is given more prominence on the site.