Republic Publishing’s first foray out of the UK sees the launch of the official Nokia Blog, Nokia Conversations in China. Read More
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Republic launches Nokia Conversations in China
Tuesday, May 18th, 2010Are Viral Videos Really Just Adverts in Disguise?
Monday, August 31st, 2009
We spend a lot of time here at Republic pushing the idea of community and getting the message out organically. It’s the enthusiasm for a subject that helps drive content, not just the brand name. Once, that was the idea behind viral videos but these days they just seem to be an extension of TV advertising, or are they?
Social Media isn’t just about marketing
Friday, May 1st, 2009
The preconception seems to be that social media is solely the preserve of marketing folk. And that is so wrong. Social media tools can be (and occasionally are) integrated into all aspects of a company’s business. Reading a piece on car companies active in social media (US social media company Virtue just did a ranking of automotive brands active in social media) it was Ford’s Scott Monty who highlights it
Ford’s recognition among Internet users didn’t happen by accident, said Scott Monty, who heads its global digital communications.
The company “maintains active conversations” on blogs, message boards and discussion forums, and integrates social media into other areas of the business such as customer service, product development and marketing, Monty said.