How Google is changing corporate culture
There are many reasons why we at Republic do what we do. One of them is to help brands create and engage online communities. We do that by giving them (the brands) things to talk about that they (the online communities) find interesting and engaging. Using our finely honed editorial craft and judgment, we lay down an editorial schedule designed to bring the two closer together. An increasingly important part of what we do, is to ensure the stuff we write is both easily findable (high up on Google search results pages) and relevant (so someone will actually be searching for it in the first place).
