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Are Viral Videos Really Just Adverts in Disguise?

Monday, August 31st, 2009

Viral Marketing or just dressed up adverts?We spend a lot of time here at Republic pushing the idea of community and getting the message out organically. It’s the enthusiasm for a subject that helps drive content, not just the brand name. Once, that was the idea behind viral videos but these days they just seem to be an extension of TV advertising, or are they?

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