Brainchild of Chris McGill, former General manager of Yahoo News, Mixx is one of the lesser-known challengers to the Digg throne when it comes to user-recommended content. But just as Digg has pioneered in this space, Mixx is looking to stamp its mark in a number of ways, the latest being it’s new Sifter service, which lets people using Mixx vote for the ads they’d like to see – the stuff people like is given more prominence on the site.
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