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	<title>Republic Publishing &#187; microblogging</title>
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		<title>Twitter: don&#8217;t worry, not even its inventors understand it</title>
		<link>http://www.republicpublishing.co.uk/2009/05/13/twitter-dont-worry-not-even-its-inventors-understand-it/</link>
		<comments>http://www.republicpublishing.co.uk/2009/05/13/twitter-dont-worry-not-even-its-inventors-understand-it/#comments</comments>
		<pubDate>Wed, 13 May 2009 22:41:01 +0000</pubDate>
		<dc:creator>James Holland</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.republicpublishing.co.uk/?p=7374</guid>
		<description><![CDATA[Twitter changed one of its settings this week. It was a tiny change, some might not have even noticed it, but for dedicated users of the microblogging platform it was a huge change to the way Twitter works, what it does, and how they use it. It also had the astounding side effect of proving [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://cdn.republicpublishing.co.uk.s3.amazonaws.com/wp-content/uploads/2009/05/fail-whale.jpg"><img class="alignright size-thumbnail wp-image-7377" title="Twitter's Fail Whale" src="http://cdn.republicpublishing.co.uk.s3.amazonaws.com/wp-content/uploads/2009/05/fail-whale-150x150.jpg" alt="Twitter's Fail Whale" width="150" height="150" /></a>Twitter changed one of its settings this week. It was a tiny change, some might not have even noticed it, but for dedicated users of the microblogging platform it was a huge change to the way Twitter works, what it does, and how they use it.</p>
<p>It also had the astounding side effect of proving not even Twitter’s inventors fully understand how to squeeze the best from their brainchild.</p>
<p><span id="more-7374"></span><br />
The change was <a href="http://blog.twitter.com/2009/05/small-settings-update.html" target="_blank">a simple one</a>. Twitter stopped showing users replies from their friends if they were directly aimed at someone they didn’t also know. The idea was to stop you seeing “one-sided fragments via replies sent to folks you don&#8217;t follow.”</p>
<p>Seems simple enough. An innocent attempt to clean up feeds all over the world (and probably ease the load on Twitter&#8217;s servers too). But it sent a flurry of indignation through the Twitterverse. See, those little “fragments” were relied on by many to make new friends. The might not have been intended for a wider audience, but that doesn&#8217;t mean they&#8217;re not interesting, and nosy Twitter users mooching through them found they&#8217;d quickly track down others discussing interesting things. They’d then follow them, and widen their net of daily tweets. Simple, really, but it&#8217;s something the boffins at Twitter should have forseen.</p>
<p>In fairness to the Twitter team, they’ve <a href="http://blog.twitter.com/2009/05/we-learned-lot.html" target="_blank">responded</a> with the speed and succinct clarity you’d expect from microblogging mavens, bringing back public updates beginning with an @username to restore the service’s “serendipity and discovery.” They’re also working on a more advanced setting which can be tweaked on a per-follower basis.</p>
<p>However, I fear that’s getting a bit granular. The whole point of Twitter is its blanket approach to broadcasting news, thoughts, feelings or straight-forward rants. The Twitter team’s changes, and eagerness in backing down, serve simply to underline one of the continuing peculiarities of microblogging: nobody really understands it in full. Except maybe the hive-mind of its users. And one thing’s for sure: they don’t like change!</p>
<p>P.s. For one of the most jaw-dropping uses of Twitter yet, have a peep at the updates of <a href="http://twitter.com/Astro_Mike" target="_blank">@Astro_Mike</a>, the first man to twitter from space.</p>
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