The preconception seems to be that social media is solely the preserve of marketing folk. And that is so wrong. Social media tools can be (and occasionally are) integrated into all aspects of a company’s business. Reading a piece on car companies active in social media (US social media company Virtue just did a ranking of automotive brands active in social media) it was Ford’s Scott Monty who highlights it
Ford’s recognition among Internet users didn’t happen by accident, said Scott Monty, who heads its global digital communications.
The company “maintains active conversations” on blogs, message boards and discussion forums, and integrates social media into other areas of the business such as customer service, product development and marketing, Monty said.