It’s that time again where I rack my brain trying to come up with a topic for my weekly blog on social media. Having failed miserably to come up with anything tangible, I’ve decided to once again pick my favourite SM (that’s social media, not sadomasochism) and tech stories from the week so far. So here goes…
If history has taught us anything it’s that Adolph Hitler had a ridiculous moustache, but also that the tools of the media, while undoubtedly invaluable for reporting on global events, can also be exploited and used for propaganda purposes, distorting the truth in the process. Fast forward to the 21st Century and there may be a different set of tools, but they’re still subject to the same abuse and censorship as before.
I seem to have sat in a few too many meetings over the last couple of months helping people get their heads around ’social media’. More importantly, how to go about helping them get involved.
The thing that has struck me the most is that the concept of what ’social media’ actually is seems to be getting in the way and making firms who have a firm understanding of who they are and what they do, suddenly very nervous. I sit there and wait for the nervous ticks to start, knowing that any minute the phrase ’so, what’s this social media thing then?’ is about to be asked.
Businesses lamenting the amount of time their workers spend on Facebook last month seem to be well-founded. You see, over 13 per cent of all internet time in the UK during April was spent on Facebook according to Nielsen Online.
What we do know is that it’s all about content and offering continual quality, but is successful corporate blogging more about people than brand? Ann All over at IT Business Edge has been speaking to a number of key players for a piece on corporate blogging that she’s preparing to publish. A couple of early snippets highlight some interesting opinions that promise to spark some healthy debate.
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