What we do know is that it’s all about content and offering continual quality, but is successful corporate blogging more about people than brand? Ann All over at IT Business Edge has been speaking to a number of key players for a piece on corporate blogging that she’s preparing to publish. A couple of early snippets highlight some interesting opinions that promise to spark some healthy debate.
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Corporate blogging – trust can’t exist without continual quality
Wednesday, April 29th, 2009
It’s not a subscribers-only fact that trust has to be earned. In the corporate blogosphere establishing and nurturing trust between audience and brand is vital if companies hope to engage consumers and narrow the gap between “us and them”. Of course gaining trust is a tough nut to crack in corporate blogging, and can only be achieved via a sustained effort (we don’t implicitly trust someone we’ve only ever had a dialogue with a few times), fueled by interesting and credible articles that offer an open side-door into what makes a company tick, and dare I say lay bare a some part of its soul. This can be distilled simply as continual quality.