How we work
We have a simple but vital process which every article we publish goes through. Today though it isn’t just about publishing great editorial, but how and where it’s distributed and how readers are engaged.
Stage 1 - Create
Every article is planned, commissioned, written and edited before being published. This way we can ensure our editorial schedule is in line with our client’s expectations, editorial quality is upheld and every article adheres to the site’s tone of voice, style guide and appeals to the pre-set reader profile.
Every article is also written to strict SEO guidelines which will maximise exposure on search engines whilst also remaining appealing to readers, all the whilst staying on the right side of the fine line that separates writing for a robot and a human.
Stage 2 - Distribute
We can’t always rely on readers coming to the content, so sometimes we need to bring the content to them. We employ RSS, email newsletters and Twitter to reach out to readers. Video is distributed through TubeMogul to ensure it’s available where the readers want it, particularly on the Internet’s second biggest search engine, YouTube.
Stage 3 - Engage
Publishing is no longer a one-way dialogue. Readers need to be engaged, questions asked (and answered) and the more informed ones need to be encouraged to help the less informed ones. Through on-site commenting, Twitter and YouTube we can engage with readers where they’re most comfortable. All the whilst applying our editorial craft and knowledge to ensure your brand is best represented.