Five FWD - The Gadget Show
The perfect online accompaniment to the the now-established television programme on Five, The Gadget Show website is one of the largest tech sites in the UK. Republic Publishing works alongside the internal team, dealing directly with Senior Producer Haje Kamps and Deputy Editor Andrew Blackshire, to provide expert editorial on all things gadget!
Create
The Gadget Show is all about entertaining the viewer with features involving the latest gadgets and technology, whether that’s reviewing the latest juicers or riding a fire-breathing, mechanical dog. The website is a mirror image of the television show, but in the written word. That’s where Republic Publishing comes in…
Much of the content we provide is published the same day it is written, giving it a unique, fresh feel. That means working efficiently without compromising the high standards our client expects. Equally, we use a database of gadget releases and tech announcements to create an in-depth content schedule that allows us to work ahead of ourselves.
We don’t aim to bamboozle the reader with words longer than their attention spans. We only use accessible language to deliver amusing, informative and cutting-edge content, replicating the witty style championed by the television show, whilst at the same time trying not to be more annoying than having a live wasp stuck in your throat.
Distribute
As an authority on all things technology the Gadget Show editorial attracts attention from all areas of the press, therefore news stories, features and reviews written by Republic Publishing are actively picked up by other news sites around the globe.
It’s important in this social media age not to just sit back, but to actively make our content available to the masses. Just as the telegram was once the best way to get a message to someone on the other side of the country, now you can look to email, Twitter, Facebook, and more.
Our editorial is syndicated through a number of methods. For example, Haje Kamps, The Gadget Show’s Senior Producer, posts regular news tweets on Twitter; RSS feeds are available for each individual editorial section of the site; a regular newsletter is put together and distributed. All of which helps to spread The Gadget Show word…
Engage
Interaction. Without it we’d all be hermits. Living in caves. Covered in tattoos. Nobody likes to have a one-way conversation, and we’re the same. We’re always trying to solicit a response from the readers, building a sense of community, finding out what they want to see, what their opinions are, and how we can improve the site.
We achieve this in a number of ways, allowing readers to create their own profiles, re-tweeting on Twitter, commenting on and reviewing products, and taking part in polls. After all, The Gadget Show readers are an educated bunch, so it’s only right that they have their say!