We spend a lot of time here at Republic pushing the idea of community and getting the message out organically. It’s the enthusiasm for a subject that helps drive content, not just the brand name. Once, that was the idea behind viral videos but these days they just seem to be an extension of TV advertising, or are they?
The Archives
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Will my next MacBook sport Blu-ray?
Monday, August 10th, 2009
It’s no secret that I work surrounded by laptops and netbooks and can often be seen working off two different machines at the same time. I’m kind of like the Rick Wakeman of laptops just without the cape! It’s a side-effect of reviewing more portables in the last decade than just about anyone else out there. These days, I work off an Apple Mac and a Windows machine at the same time, making sure everything ticks along nicely.
Does Plurk work for you?
Monday, July 27th, 2009
One of the questions we get asked a lot around here is ‘what’s the next big thing after Twitter?’ It’s a good question but I think also a double-edged one – do we really need the next Big Thing when even the current one isn’t truly mainstream yet? Also, by asking what it will be already consigns Twitter to last year’s fad. However, in the name of research, the question has been bandied around internally and there are a number of contenders on the table. However the most novel seems to be Plurk…
The week in social media…
Thursday, July 16th, 2009
It’s that time again where I rack my brain trying to come up with a topic for my weekly blog on social media. Having failed miserably to come up with anything tangible, I’ve decided to once again pick my favourite SM (that’s social media, not sadomasochism) and tech stories from the week so far. So here goes…