Facebook introduces two main updates and UK Vloggers get some new guidelines. This and more below:
Facebook introduces two main updates and UK Vloggers get some new guidelines. This and more below:
Is Twitter sending you into a social media spin? Stop. Breathe. Relax. Follow these steps to help you get on the right track.
People are following you for a reason. It might sound obvious, but making sure you are posting regularly is what will keep people coming back. You’d be surprised how many brands only post once a week and are shocked when their audience isn’t growing. Depending on what it is you’re marketing, try and keep the posts direct, relevant, and funny where suitable. (FYI people respond well to humour, use it to your advantage).
Have the same person – the community manager – post the content. A consistent tone of voice will mean that you can start building a relationship with your community. Make sure the copy is clear and appropriate for your audience. If you are a larger company and have multiple people managing the channels, then make sure they’re given suitable training to make sure they understand the company’s ethos and tone of voice. This is the same for assets; creating a signature look for all of your creative media will help you stand out from your competitors.
One of the greatest assets to any brand, and the reason why people such as Zoella have made their millions before the age of 25 from the likes of L’Oreal. If you’re not using them already, influencers are an extremely valuable source of unexplored engagement and growth for your channel. The key things to remember when setting up an influencer network are:
Again, obvious but commonly underused. Twitter is social, so don’t be afraid to make friends and have conversations with your followers. Communities are smart and will sniff out a corporate robot before you’ve even clicked ‘Tweet’. Your brand should have it’s own personality; make sure it’s not a boring one.
Offer customers the very thing they have come to you for. If you’re a retailer, offer an impeccable level of customer service; if you’re a news site, offer the news they can’t find anywhere else. Twitter is the best customer service tool there is on social media. Add it into your marketing mix by creating a great experience for your community and watch the positive engagement grow.
Yes, social media is full of trolls and people waiting to tear you down. What can you do to avoid this? Not much I’m afraid. Should you receive any of those unfortunate tweets, be sure to deal with them in an open and honest way. Burying your head in the sand won’t solve the problem – just make sure you don’t get dragged into a slanging match!
Make sure you check your insights as regularly as possible. If budgets are tight and you can’t afford a fancy monitoring tool, don’t worry. Twitter’s Analytics will give you a good overview of what content is performing well and what isn’t. This will give you the tools you need to make adjustments to your plan and ensure you always stay one step ahead. A monthly health check coupled with a team brainstorm does wonders.
Have you got any tips or tried and trusted methods for increasing engagement non Twitter? Let us know!
Instagram finally allows you to search on web and Twitter annoys people this week. Find out more below.
Finally! You can search on Instagram.com
Finally Instagram is allowing you to search for images on its web portal, which has been pretty useless until now. You can now look up hashtags, locations and usernames right from the desktop. Tags and locations are getting their own pages too, so you can see the most popular related images. Hooray!
Facebook is creating fully shoppable pages
Facebook is testing an option to buy goods directly from stores’ Facebook pages, rather than kicking you over to another website. This is currently only available for a handful of brands, but it could expand to include groups, sports teams and even celebrities.
Twitter removes backgrounds from user profiles
Fans of Twitter backgrounds will be disappointed to hear that the social network is now wiping background images and replacing them with a neutral shade of light blue. Read more here.
How to bookmark links on Facebook to read them later
Did you know there’s a handy little tool on each Facebook post which lets you bookmark content so you can go back and read it later? No, me neither…
It turns out that last year, Facebook quietly rolled out a feature allowing users to flag content. Saved content is then popped into in a private folder only you can see, when you have more time.
Facebook to order News Feed by time spent on stories, and helps users to celebrate pride. Read this and more below.
Facebook to order News Feed by time spent on stories
Facebook has tweaked the stream of information you get again – this time to factor in the amount of time you spend looking at a post.
Previously, how high or low a post showed up in your News Feed (or if it showed up at all) depended on how much your Facebook friends liked, commented on, or shared it. But no longer.
Twitter now autoplays videos and GIFs
Just like on Facebook, videos now autoplay on Twitter – though sound will be muted until you actually click on the video. You can also enable sound by turning your phone over to landscape view on mobile, which will expand the video to fill the screen too.
LinkedIn tests Groups, LookUp and new messages
LinkedIn is developing two new apps. The apps being tested are LinkedIn Groups, which alerts users when messages are posted to groups to which they belong, and LinkedIn LookUp, which allows users to find information about co-workers at their company. It’s unclear when, or if, these apps will be launched.
Facebook shows its support for same-sex marriages and celebrates pride
Facebook has rolled out a new tool that makes it easy to celebrate pride. Twitter adds rainbow hearts to #LoveWins tweets. And Google Hangouts get a visit from pride-filled emojis.
Twitter is making life easier with DMs and conversations, whilst Facebook showcases customer response times.
Twitter has two new launches and Snapchat release some impressive user data. Read this and more below.
Snapchat data is released
Snapchat has finally released data and the numbers are high as expected. The app has 100M daily users, 65% of whom upload snaps and stories.
Twitter rolls out new desktop search interface
Twitter is rolling out its new desktop search interface for all logged-in users. Although more cosmetic than anything, the new look is certainly cleaner and makes it more obvious that you are on a search page. There’s also a “More options” heading, that enables users to further refine searches, drilling down into News, tweets by people they follow and tweets from people nearby among other things.
GIFs on Facebook
Facebook doesn’t officially support GIFs, but Facebook users can now share their beloved animated image to express happiness, sadness and joy to any mundane status using Giphy. Basically, Giphy has created a code that makes GIFs actually loop on Facebook. Hurrah.
Instagram launches ‘highlights’ email service to keep users engaged
In a bid to win back users who have left the platform, Instagram has started sending its own email digest called “Highlights” featuring a few of the best posts from people you follow. It could rope back in users who’ve strayed from the photo network.
Twitter launches ‘Audience Insights’
Twitter is unveiling a new analytics tool providing marketers with a deeper understanding about the people interacting with them. Audience Insights, is a dashboard providing information about a variety of characteristics, categorized into demographics, interests, lifestyle, purchasing behaviour, TV viewing behaviour and mobile footprint.
Ordering pizza will never be the same again with emoji orders. This news and more below:
Domino’s and emoji orders
You can now order your Domino’s pizza via emoji on Twitter. Domino’s announced the new easy-ordering system on Twitter yesterday via a series of cryptic pizza emoji tweets. Starting on May 20 (and currently only limited to American customers *sad face*), the pizza powers-that-be will be rolling out a ‘tweet to order’ system.
Londoners get free pints for tweeting
Fuller’s, the London brewer, has launched a social media campaign that offers drinkers a free pint of London Pride. To get a free pint, follow @London_Pride on Twitter and tweet a picture of your empty pint glass with the hashtag #EmptyPint.
Fuller’s will then send the user a code to exchange at the bar of any Fuller’s pub for a fresh pint of London Pride.
Facebook takes on eBay
Facebook is testing out a new option in News Feed that shows a unified view of items on sale across user groups and adds the ability to search public groups.
Facebook introduces ‘Instant Articles’
The new offering from Facebook is a program, which natively hosts publishers’ content in its app’s News Feed without having to leave and wait for websites to load. A big game changer for the likes of Buzzfeed and others who will be globally visible from Facebook’s iPhone app.
LinkedIn introduces its analytics tools
Publishers can now get detailed information about how readers are interacting with their posts. The tool will allow you to see standard insight metrics, including number of views, comments, likes and shares on posts but also shows profiles of individuals who have interacted with a post. It also displays demographics of readers, broken down by geography, industry, job title and traffic source.
Twitter releases an update to retweeting, YouTube creates interactive cards to TrueView ads and Game of Thrones takes social media by storm. Find out all below:
Twitter updates RT feature
Twitter has updated its retweet feature, making it easier for users to plug other people’s tweets and add commentary of their own. The latest update lets you the copy and paste and prompting you for a comment before hitting the Retweet button.
Interactive cards on YouTube ads
Google is adding interactive cards to its YouTube TrueView ads to promote better engagement with mobile device viewers. The cards are an update of the annotations tool, which provides viewers with information about other videos, playlists, websites and more while they watch a post.
Twitter is testing the ability to pin apps to brand profiles
Twitter is testing yet another interesting new feature; some brands are now able to pin their apps directly to their Twitter profiles in its iPhone app. It clearly shows the company’s app, its rating on the App Store and a button to download or open it if it’s already installed.
LinkedIn launches app that encourages users to share employer content
LinkedIn has launched Elevate, an app designed to encourage users to share content from their employers. The standalone app lets employers share content with specific employees, who can then forward it to their own networks.
How brands Tweeted around S5 #GameofThrones
Season 5 of the HBO smash Game of Thrones returned this week. Several brands got in on the excitement to ensure they became part of the trending conversations.
It’s been a busy week at Facebook with a host of new updates along with a new launch from Instagram. Read all about it below.
Facebook Launches New Video Embeds & Comment Syncing
At long last Facebook has announced it is introducing a video player that can be embedded onto other sites. Users will see an embed option on their videos. They’ll then be prompted to copy and paste the necessary HTML code onto their website. Voila. In addition, the comment plugin will have the option to be mirrored on Facebook Pages.
Facebook is rolling out a subscribe button for events near you
A new button on Facebook now allows you to get notifications whenever your favorite brand/musician/page is hosting an event near you, so that you don’t miss out. A new section shown in the events dashboard allows you to subscribe to pages to receive notifications when there’s an event hosted by the page near your location.
Instagram launches Layout app
If you’ve ever seen a collage in your Instagram feed, it was likely created by third-party apps. Instagram will now let you do that with its very own layout app appropriately called, Layout.
Facebook launches new Messenger platform
Facebook has released its updated Messenger platform. With this release users can now share content including GIFs and videos through a number of third-party partners, such as ESPN, JibJab and Giphy.Facebook is working with a limited set of partners for business chat, which will be rolled out sometime in the future.
Facebook, Twitter and YouTube have announced new updates this week. Find all the details below.
Republic Publishing is looking for a talented social media producer to expand our team working for one of the largest brands in the world. Representing Republic, you will work directly with an in-house team in London but with a global outlook and schedule.
You are a creative and effective writer/communicator who can drive sustained day-to-day social media activities, actively inspiring and managing conversations. You’ll also have a keen eye for developing fresh content ideas, bringing them to life together with our wider social team. If you’re driven by a passion for technology, are eager to take on new challenges and have unique perspective, this will be the perfect role for you.
Available to start in February 2015.
How to apply:
Email a CV and covering letter to: firstname.lastname@example.org
Facebook plots first steps into healthcare and allows users to make payment via Messenger. All this and more below:
Facebook App To Allow Users To Send Cash
It has been reported this week that Facebook is developing a tool which will allow users to attach cash to a message in the same way they would attach a video or picture. The report suggest that the app would use card details registered with Facebook by default, or allow users to input new card details. Facebook have declined to comment or confirm.
Facebook plots first steps into healthcare
Facebook, the king of social data, may soon know the state of your health. The company is exploring the idea of online “support communities” that would connect Facebook users who have the same healthcare issues. It remains unclear whether Facebook will moderate or curate the content shared in the support communities or bring in outside medical experts to provide context. Facebook has declined to comment on its healthcare plans.
#ThatSongWhen for Spotify
Spotify have been running a rather celebratory campaign highlighting the significance certain songs have on people and how they evoke meaning to certain life situations.
— Spotify (@Spotify) September 24, 2014
DHL to desperately collect Facebook ‘likes’
It has been a case of social media gone wrong this week for DHL who clearly have no idea how to treat sensitive news. The German logistics company posted a message on their social network page, Formula 1 Backstage by DHL, telling readers that ‘liking’ their post would mean they were sending their best wishes to French driver Bianchi who is in intensive care after a crash. This tactic at increasing engagement backfired with many users showing their dismay at the company. I get that being reactive is key to most brands but you need to be reactive in the right and meaningful context. Lessons to be learned.
— Scott Burns (@ScottTsukuru) October 5, 2014
Not impressed with DHL F1 Backstage asking for likes on a Facebook post to send best wishes to Jules Bianchi. Incorrect approach / tone.
— Liam Ashley (@Hooligunn) October 5, 2014
The Social Media Producer is responsible for executing the various social media strategies we have developed for the brands we work with. Working with existing and new clients, you’ll be tasked with cultivating meaningful audience engagement within the channels we manage. A creative and effective writer/communicator you’ll drive sustained day-to-day social media activities, actively inspiring, joining and managing conversations. You’ll also have a keen eye for developing fresh content ideas, bringing them to life, alongside our wider social team.
How to apply:
Email CV and covering letter to email@example.com
The summary section of a LinkedIn profile can often be a challenge – but it’s the most important section to consider getting right. It provides the first moment to really sell who you are and encourage someone to read on. LinkedIn profiles can be neglected with 50.5% of user profiles being 100% complete. A good Summary provides the perfect start to completing your full profile. It doesn’t have to be difficult either. We’ve broken it into five steps that everyone should adopt to stand out.
World Cup fever has taken over this week’s Social Recall with a host of brands trying to get one in the back of the net rather than scoring an own goal. Who have been the winners and who have been hitting the showers early? We reveal all below.
The Social Community Manager is responsible for executing the various social media strategies we have developed for the brands we work with. Working with existing and new clients, you’ll be tasked with cultivating meaningful audience engagement and growing the communities within these channels. A charming and effective writer/communicator you’ll drive the sustained day-to-day social media activities and influencer outreach – actively inspiring, joining and managing conversations. You’ll also have a keen eye for developing fresh content ideas, and bringing them to life, alongside our wider social team.
Live blogging your graduation? Tweeting in the shower? Then you’ve come to the right place. We’re looking for a social-savvy intern to join us for a 3-month paid internship at our London office. Think you’ve got what it takes? Then do read on.
From celebs breaking records to more Facebook news, we have it all covered in this week’s social news.
Kim Kardashian is the most liked Instagram image
Not content with stealing headlines around the world, the now Mrs West has broken an Instagram record with over 2 million Likes with her snap of herself and Kanye. Breaking a record is a tough job, so you have to applaud the power of the ‘celeb’ and all those that allowed it to happen.
If you’ve read the news this week, you might have seen the inspiring story behind the Chop-Syc, the interactive chopping board one young inventor’s turned into a working prototype. What you might not know? It was all made possible through our social campaign.
This question is a trap for both commissioner and agency, and is a surefire way to sap the creative juices and quickly leave you wondering how you found yourselves at a dead-end on Obvious Street. But there’s a far better question to get your grey matter wandering down Inspiration Boulevard:
Since we started creating digital content in 2007, we’ve worked hard to understand the most relevant value metrics for the brands we work with. Despite running in excess of 80 different projects over the last six years, we at Republic Publishing have yet to be met with the same, clear set of objectives at the start of a project.
Since September 2012, we’ve been working with Red Bull UK to power up its gaming editorial, and align the brand with all things A, B, X and Y. In that time, we’ve published more than 80 in-depth features, covering every aspect of gaming, from the eSports scene to incredible fan hacks and interviews with some of the industry’s greats, and broken our share of headline news along the way. Here are five of the biggest and best stories we’ve brought gamers in that time – our highscore chart, if you will.
Well, it’s not what you’d expect, is it? That’s precisely what we aim to deliver with our company blog: lots of surprising insight in what we do, why and how you can too.
Now, we could sit around blowing our own trumpets or sharing videos somebody just found on the web to try and make us look tuned in. But frankly, we haven’t got the patience to work on our embouchure – we’ve got clients to wow – and besides, all those videos just get lifted from Reddit anyway.
Instead, we’ll use this plinth to talk about how we operate, and explain some of our Jedi mind tricks that ratchet up the quality of branded content and help it stand out on the vast open expanses of the internet. We’ll look at how our editorial principles and background define everything we do, from video to social and website design, and maybe even give away some of our trade secrets. We’re just nice like that.
So enjoy Dogs in Hats, and if you ever want to know more about our work (or our pets), just get in touch. We’d love to have a chat.