Social Recall #43

Posted on August 28, 2015

Facebook introduces two main updates and UK Vloggers get some new guidelines. This and more below:

Facebook adds ‘Donate Now’ button to make giving to charity easier
Facebook has added “Donate Now” as a call-to-action button available for Brand Pages. These buttons can now appear right on a Facebook Brand Page, or directly within an ad on the site.
These buttons generally link to an off-site page, simply redirecting to the donation page on the company’s official site, with a referrer tag in the URL.
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Facebook finally allows pages and ads with GIFs
GIFs finally came to Facebook for its users in May, and now marketers can tap into the animated, rich media element as well. Brands will have the ability to post them on Pages as well as use them in Facebook ads.
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New UK Vlogger guidance issued
New guidelines have been issued to UK Vloggers. The new rules outline exactly what you can and can’t do within the UK advertising code, which will ultimately help Vloggers push back on unreasonable requests and be open with their fans.

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Instagram is no longer square
Instagram is making a huge change to the way photos and videos are posted on the platform: they no longer have to be square. You will now be able to share photos and videos in landscape and portrait formats. In someways this devalues the beauty of the platform, which made it stand out from the rest.
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7 tips to manage Twitter like a boss

Posted on August 7, 2015

Is Twitter sending you into a social media spin? Stop. Breathe. Relax. Follow these steps to help you get on the right track.

  1. Regular updates

People are following you for a reason. It might sound obvious, but making sure you are posting regularly is what will keep people coming back. You’d be surprised how many brands only post once a week and are shocked when their audience isn’t growing. Depending on what it is you’re marketing, try and keep the posts direct, relevant, and funny where suitable. (FYI people respond well to humour, use it to your advantage).

  1. Consistency

Have the same person – the community manager – post the content. A consistent tone of voice will mean that you can start building a relationship with your community. Make sure the copy is clear and appropriate for your audience. If you are a larger company and have multiple people managing the channels, then make sure they’re given suitable training to make sure they understand the company’s ethos and tone of voice. This is the same for assets; creating a signature look for all of your creative media will help you stand out from your competitors.

  1. Key influencers

One of the greatest assets to any brand, and the reason why people such as Zoella have made their millions before the age of 25 from the likes of L’Oreal. If you’re not using them already, influencers are an extremely valuable source of unexplored engagement and growth for your channel. The key things to remember when setting up an influencer network are:

  • Only identify influencers relevant to your industry or who are already fans of your brand.
  • Interact with them on a personal level (Service, NOT sales – more on this later).
  • Set challenges and create opportunities for them that are going to make it irresistible to share your content.
  • Create long-term relationships that turn influencers into advocates. A brand advocate with a high following and engaged user base will be invaluable when it comes to those important events and product launches. Put the ground work in now!
  1. Interact

Again, obvious but commonly underused. Twitter is social, so don’t be afraid to make friends and have conversations with your followers. Communities are smart and will sniff out a corporate robot before you’ve even clicked ‘Tweet’. Your brand should have it’s own personality; make sure it’s not a boring one.

  1. Think about service, NOT sales

Offer customers the very thing they have come to you for. If you’re a retailer, offer an impeccable level of customer service; if you’re a news site, offer the news they can’t find anywhere else. Twitter is the best customer service tool there is on social media. Add it into your marketing mix by creating a great experience for your community and watch the positive engagement grow.

  1. Haters gonna hate

Yes, social media is full of trolls and people waiting to tear you down. What can you do to avoid this? Not much I’m afraid. Should you receive any of those unfortunate tweets, be sure to deal with them in an open and honest way. Burying your head in the sand won’t solve the problem – just make sure you don’t get dragged into a slanging match!

  1. Stats are there for a reason

Make sure you check your insights as regularly as possible. If budgets are tight and you can’t afford a fancy monitoring tool, don’t worry. Twitter’s Analytics will give you a good overview of what content is performing well and what isn’t. This will give you the tools you need to make adjustments to your plan and ensure you always stay one step ahead. A monthly health check coupled with a team brainstorm does wonders.

Have you got any tips or tried and trusted methods for increasing engagement non Twitter? Let us know!

SocialRecall #42

Posted on July 24, 2015

Instagram finally allows you to search on web and Twitter annoys people this week. Find out more below.

Finally! You can search on Instagram.com

Finally Instagram is allowing you to search for images on its web portal, which has been pretty useless until now. You can now look up hashtags, locations and usernames right from the desktop. Tags and locations are getting their own pages too, so you can see the most popular related images. Hooray!

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Facebook is creating fully shoppable pages

Facebook is testing an option to buy goods directly from stores’ Facebook pages, rather than kicking you over to another website. This is currently only available for a handful of brands, but it could expand to include groups, sports teams and even celebrities.

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Twitter removes backgrounds from user profiles

Fans of Twitter backgrounds will be disappointed to hear that the social network is now wiping background images and replacing them with a neutral shade of light blue. Read more here.

How to bookmark links on Facebook to read them later

Did you know there’s a handy little tool on each Facebook post which lets you bookmark content so you can go back and read it later? No, me neither…

It turns out that last year, Facebook quietly rolled out a feature allowing users to flag content. Saved content is then popped into in a private folder only you can see, when you have more time.

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Social Recall #41

Posted on July 3, 2015

Facebook to order News Feed by time spent on stories, and helps users to celebrate pride. Read this and more below.

Facebook to order News Feed by time spent on stories

Facebook has tweaked the stream of information you get again – this time to factor in the amount of time you spend looking at a post.

Previously, how high or low a post showed up in your News Feed (or if it showed up at all) depended on how much your Facebook friends liked, commented on, or shared it. But no longer.

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Twitter now autoplays videos and GIFs

Just like on Facebook, videos now autoplay on Twitter – though sound will be muted until you actually click on the video. You can also enable sound by turning your phone over to landscape view on mobile, which will expand the video to fill the screen too.

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LinkedIn tests Groups, LookUp and new messages

LinkedIn is developing two new apps. The apps being tested are LinkedIn Groups, which alerts users when messages are posted to groups to which they belong, and LinkedIn LookUp, which allows users to find information about co-workers at their company. It’s unclear when, or if, these apps will be launched.

Facebook shows its support for same-sex marriages and celebrates pride

Facebook has rolled out a new tool that makes it easy to celebrate pride. Twitter adds rainbow hearts to #LoveWins tweets. And Google Hangouts get a visit from pride-filled emojis.

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Social Recall #40

Posted on June 19, 2015

Twitter is making life easier with DMs and conversations, whilst Facebook showcases customer response times.

Facebook Pages now show customer response time
Facebook has released a new feature that allows for reporting on response rates and times to customers’ questions on brand pages.
The feature is limited to a few pages at present, but it seems there are plans for a wide rollout in the near future. In addition, fans visiting a page will be able to see a rating of how efficient the brand is at responding.
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(Image: TechCrunch)
Instagram increases its ad offering
Instagram is giving advertisers much more powerful tools. These include ‘shop now’, ‘install now’, and ‘sign up’ buttons, interest and demographic targeting, and an API for efficiently managing huge campaigns.
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(Image: TechCrunch)
Twitter scraps the DM character limit
You can now speak freely in DMs on Twitter without the constraints of the 140-character limit. Let the conversations commence.
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Twitter makes conversations easier to follow
Twitter has announced changes to how conversations are shown on the Tweet page so that they’re easier to follow. This includes grouping conversations together and highlighting some of the most interesting exchanges surrounding a given Tweet right below that Tweet.
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Social Recall #39

Posted on June 5, 2015

Twitter has two new launches and Snapchat release some impressive user data. Read this and more below.

Snapchat data is released

Snapchat has finally released data and the numbers are high as expected. The app has 100M daily users, 65% of whom upload snaps and stories.

Twitter rolls out new desktop search interface

Twitter is rolling out its new desktop search interface for all logged-in users. Although more cosmetic than anything, the new look is certainly cleaner and makes it more obvious that you are on a search page. There’s also a “More options” heading, that enables users to further refine searches, drilling down into News, tweets by people they follow and tweets from people nearby among other things.

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GIFs on Facebook

Facebook doesn’t officially support GIFs, but Facebook users can now share their beloved animated image to express happiness, sadness and joy to any mundane status using Giphy. Basically, Giphy has created a code that makes GIFs actually loop on Facebook. Hurrah.

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Instagram launches ‘highlights’ email service to keep users engaged

In a bid to win back users who have left the platform, Instagram has started sending its own email digest called “Highlights” featuring a few of the best posts from people you follow. It could rope back in users who’ve strayed from the photo network.

Twitter launches ‘Audience Insights’

Twitter is unveiling a new analytics tool providing marketers with a deeper understanding about the people interacting with them. Audience Insights, is a dashboard providing information about a variety of characteristics, categorized into demographics, interests, lifestyle, purchasing behaviour, TV viewing behaviour and mobile footprint.

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Social Recall #38

Posted on May 22, 2015

Ordering pizza will never be the same again with emoji orders. This news and more below:

Domino’s and emoji orders

You can now order your Domino’s pizza via emoji on Twitter. Domino’s announced the new easy-ordering system on Twitter yesterday via a series of cryptic pizza emoji tweets. Starting on May 20 (and currently only limited to American customers *sad face*), the pizza powers-that-be will be rolling out a ‘tweet to order’ system.

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Londoners get free pints for tweeting

Fuller’s, the London brewer, has launched a social media campaign that offers drinkers a free pint of London Pride. To get a free pint, follow @London_Pride on Twitter and tweet a picture of your empty pint glass with the hashtag #EmptyPint.

Fuller’s will then send the user a code to exchange at the bar of any Fuller’s pub for a fresh pint of London Pride.

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Facebook takes on eBay

Facebook is testing out a new option in News Feed that shows a unified view of items on sale across user groups and adds the ability to search public groups.

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Facebook introduces ‘Instant Articles’

The new offering from Facebook is a program, which natively hosts publishers’ content in its app’s News Feed without having to leave and wait for websites to load. A big game changer for the likes of Buzzfeed and others who will be globally visible from Facebook’s iPhone app.

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LinkedIn introduces its analytics tools

Publishers can now get detailed information about how readers are interacting with their posts. The tool will allow you to see standard insight metrics, including number of views, comments, likes and shares on posts but also shows profiles of individuals who have interacted with a post. It also displays demographics of readers, broken down by geography, industry, job title and traffic source.

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Social Recall #37

Posted on April 17, 2015

Twitter releases an update to retweeting, YouTube creates interactive cards to TrueView ads and Game of Thrones takes social media by storm. Find out all below:

Twitter updates RT feature

Twitter has updated its retweet feature, making it easier for users to plug other people’s tweets and add commentary of their own. The latest update lets you the copy and paste and prompting you for a comment before hitting the Retweet button.

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Interactive cards on YouTube ads

Google is adding interactive cards to its YouTube TrueView ads to promote better engagement with mobile device viewers. The cards are an update of the annotations tool, which provides viewers with information about other videos, playlists, websites and more while they watch a post.

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Twitter is testing the ability to pin apps to brand profiles

Twitter is testing yet another interesting new feature; some brands are now able to pin their apps directly to their Twitter profiles in its iPhone app. It clearly shows the company’s app, its rating on the App Store and a button to download or open it if it’s already installed.

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LinkedIn launches app that encourages users to share employer content

LinkedIn has launched Elevate, an app designed to encourage users to share content from their employers. The standalone app lets employers share content with specific employees, who can then forward it to their own networks.

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How brands Tweeted around S5 #GameofThrones

Season 5 of the HBO smash Game of Thrones returned this week. Several brands got in on the excitement to ensure they became part of the trending conversations.

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Social Recall #36

Posted on April 2, 2015

It’s been a busy week at Facebook with a host of new updates along with a new launch from Instagram. Read all about it below.

Facebook Launches New Video Embeds & Comment Syncing

At long last Facebook has announced it is introducing a video player that can be embedded onto other sites. Users will see an embed option on their videos. They’ll then be prompted to copy and paste the necessary HTML code onto their website. Voila. In addition, the comment plugin will have the option to be mirrored on Facebook Pages.

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Facebook is rolling out a subscribe button for events near you

A new button on Facebook now allows you to get notifications whenever your favorite brand/musician/page is hosting an event near you, so that you don’t miss out. A new section shown in the events dashboard allows you to subscribe to pages to receive notifications when there’s an event hosted by the page near your location.

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Instagram launches Layout app

If you’ve ever seen a collage in your Instagram feed, it was likely created by third-party apps. Instagram will now let you do that with its very own layout app appropriately called, Layout.
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Facebook launches new Messenger platform

Facebook has released its updated Messenger platform. With this release users can now share content including GIFs and videos through a number of third-party partners, such as ESPN, JibJab and Giphy.Facebook is working with a limited set of partners for business chat, which will be rolled out sometime in the future.

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Social Recall #35

Posted on March 20, 2015

Facebook, Twitter and YouTube have announced new updates this week. Find all the details below.

Facebook publishes 2,500-word ‘rule book’
Facebook publishes a 2,500-word document clarifying its rules on what you can and cannot do on the social network. Read the full guidelines by clicking here.
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Facebook will now remove Page Likes from deactivated accounts
Facebook page managers have been warned that they shouldn’t be surprised if you see a small dip in your number of “likes” in the coming weeks. Facebook state “To make audience data even more meaningful for businesses, we’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts”.
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Twitter launches new analytics home page and promotion feature
Twitter wants to make it easier to promote your business on its platform. A new homepage is now available on analytics.twitter.com. The new dashboard provides a holistic view of your tweet activity.
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The First 360-Degree Interactive Videos Have Arrived on YouTube
YouTube is preparing itself for the future of virtual reality. Announcing this week that it is starting to support 360-degree video uploads to allow for immersive video experiences.

Social Recall #34

Burberry personalises the catwalk and Facebook launches its first UK TV ads.

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Social Recall #33

Facebook, Twitter and Instagram all have beneficial platform updates this week. Find out how useful they are below.

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Social Recall #32

It’s been an eventful week: Vine and Facebook release new updates and Madonna debuts music on Snapchat!

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Social Recall #31

It’s been a big week for platform launches from the likes of the BBC and Snapchat. Find out the latest below.

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Social Recall #30

This week we reveal the new social network for marketing professionals and further Facebook news.

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Social Recall #29

Facebook has had a busy week revealing new updates. Found out more below

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Social Recall #28

Posted on January 9, 2015

It looks to be an exciting year ahead. In the first post of 2015 we share some rather interesting updates to Twitter and Facebook.

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Social Recall #27

In the last post of 2014 we bring you the latest updates to LinkedIn and Facebook and some creative campaigns

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Social Media Producer

Role:

Republic Publishing is looking for a talented social media producer to expand our team working for one of the largest brands in the world. Representing Republic, you will work directly with an in-house team in London but with a global outlook and schedule.

You are a creative and effective writer/communicator who can drive sustained day-to-day social media activities, actively inspiring and managing conversations. You’ll also have a keen eye for developing fresh content ideas, bringing them to life together with our wider social team. If you’re driven by a passion for technology, are eager to take on new challenges and have unique perspective, this will be the perfect role for you.

Available to start in February 2015.

Experience:

  • Expertly versed in social and web community etiquette, terminologies and social grammar
  • Writing copy for social posts, proactive and reactive, to tight deadlines
  • Excellent communication and English language skills
  • While previous experience in Community Management is preferable, the right candidate will be confident that they can work well with a multi-national and multi-cultural audience
  • Broad knowledge of social media platforms (Facebook, Twitter, Vine, and Instagram)
  • Can demonstrate brilliant creative thinking
  • Experience with Photoshop to create and edit image assets
  • Strong client relationship and management skills
  • Clear understanding of approvals processes and a grown-up attitude to confidentiality and brand guidelines

Duties:

  • Always-on community management across our client’s social media channels – encouraging and joining conversations, active audience engagement, and ensuring excellent response times and high quality interactions
  • You will be expected to follow and help develop the tone of voice evidenced across the global social media channels
  • Write, develop and implement content calendars for always on and campaign driven social activities
  • Working closely with various members of the in-house team and the Republic team to seek out and create a range of creative executions
  • Actively and consistently develop and produce fresh content, including asset concepts and asset creation
  • Continually monitor, analyse, report and review performance of social programs
  • Monitor trends in social media channels, tools, and metrics

How to apply:

Email a CV and covering letter to: info@republicpublishing.co.uk

Social Recall #26

The Christmas campaigns continue while Twitter makes several updates to its platform.

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Social Recall #24

Lots of Facebook news and updates this week along with updates to Snapchat and Instagram

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Social Recall #23

London takes over this week’s recall along with a splattering of creative campaigns

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#SocialRecall 22

Snapchat freaks out users with first ad and Skype creates a rival. Read all about it below:

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Social Recall #21

Facebook stickers are coming to Timeline and ads are coming to Snapchat. All this and more below:

 

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Social Recall #20

Facebook plots first steps into healthcare and allows users to make payment via Messenger. All this and more below:

Facebook App To Allow Users To Send Cash

It has been reported this week that Facebook is developing a tool which will allow users to attach cash to a message in the same way they would attach a video or picture. The report suggest that the app would use card details registered with Facebook by default, or allow users to input new card details. Facebook have declined to comment or confirm.

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Facebook plots first steps into healthcare

Facebook, the king of social data, may soon know the state of your health. The company is exploring the idea of online “support communities” that would connect Facebook users who have the same healthcare issues. It remains unclear whether Facebook will moderate or curate the content shared in the support communities or bring in outside medical experts to provide context. Facebook has declined to comment on its healthcare plans.

Facebook's Influence In Consumer Consumption Of News Growing

 

#ThatSongWhen for Spotify

Spotify have been running a rather celebratory campaign highlighting the significance certain songs have on people and how they evoke meaning to certain life situations.

DHL to desperately collect Facebook ‘likes’

It has been a case of social media gone wrong this week for DHL who clearly have no idea how to treat sensitive news.  The German logistics company posted a message on their social network page, Formula 1 Backstage by DHL, telling readers that ‘liking’ their post would mean they were sending their best wishes to French driver Bianchi who is in intensive care after a crash. This tactic at increasing engagement backfired with many users showing their dismay at the company. I get that being reactive is key to most brands but you need to be reactive in the right and meaningful context. Lessons to be learned.

Social Recall #19

Posted on October 3, 2014

Twitter to be more relevant with movies and a new social kid on the block. Want to know more? Read on.

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Social Recall #18

Instagram to roll out adverts to UK users and Facebook prioritise breaking news. This and more below:

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Social Media Producer

The Role:

The Social Media Producer is responsible for executing the various social media strategies we have developed for the brands we work with. Working with existing and new clients, you’ll be tasked with cultivating meaningful audience engagement within the channels we manage. A creative and effective writer/communicator you’ll drive sustained day-to-day social media activities, actively inspiring, joining and managing conversations. You’ll also have a keen eye for developing fresh content ideas, bringing them to life, alongside our wider social team.

Experience:

  • Expertly versed in social and web community etiquette, terminologies and social grammar
  • Superb short-form writing skills – can you rally a community in under 120 characters?
  • Practical understanding of online journalism and blogging
  • Has up to 1 years experience of working in a social media content or community manager role
  • Demonstrable expert passion and understanding of key social networks and current developments. (You’ll be able to tell us what your favourite social campaign is and why).
  • Proven experience of developing and growing online communities
  • Has an understanding of social measurement and has used tools such as SocialBakers, Hootsuite, Gorkana etc to track and measure KPIs
  • Experience of always-on management of Twitter and Facebook communities
  • Can demonstrate creative thinking and experience working on innovative social media clients/campaigns
  • Demonstrates a good knowledge of what types of content works best on social media channels
  • Has experience with using Photoshop to create and edit image assets
  • B2C and B2B experience – Enterprise IT, consumer electronics and the charity sector desirable but not essential

Duties:

  • Always-on community management across client social media channels – encouraging and joining conversations, influencer outreach, active audience engagement, and ensuring excellent response times and high quality interactions
  • Write, develop and implement content calendars for sustained and campaign social activities
  • Work closely with the wider Republic team to ensure social is a key part of all business units
  • Actively and consistently develop and produce fresh content and including asset concepts and asset creation
  • Continually monitor, analyse, report and review performance of social programs
  • Monitor trends in social media channels, tools, and metrics
  • Work with Republic interns to set and monitor tasks

How to apply:

Email CV and covering letter to lee.peters@republicpublishing.co.uk

Social Recall #17

Facebook trials self-destructing posts and Topshop offers fashion week exclusivity. This and more below:

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Social Recall #16

Twitter set to offer E-commerce and Facebook debuts ‘Privacy Checkup’. All this and more below.

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Social Recall #15

We look at the revamps to Twitter and Snapchat this week along with apps and cool campaigns. Find out below:

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Social Recall #14

Posted on August 29, 2014

It’s been a week of new social platform updates and new apps from Facebook, Instagram and Vine. Read all about them below.

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Social Recall #13

Posted on August 22, 2014

The ALS Ice Bucket challenge takes social media by storm and Twitter annoys people with its experiments. All this and more below.

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Social Recall #12

Posted on August 15, 2014

Brands react to #SharkWeek, Paddy Power take PR to the extreme this and more below

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How to write a perfect LinkedIn summary

Posted on August 8, 2014

LinkedIn summary

The summary section of a LinkedIn profile can often be a challenge – but it’s the most important section to consider getting right. It provides the first moment to really sell who you are and encourage someone to read on. LinkedIn profiles can be neglected with 50.5% of user profiles being 100% complete. A good Summary provides the perfect start to completing your full profile. It doesn’t have to be difficult either. We’ve broken it into five steps that everyone should adopt to stand out.

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Social Recall #11

Posted on August 8, 2014

It’s been a busy week at Twitter HQ, with lots of news and updates dominating our feeds. Read all about it below.

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Social Recall #10

Posted on August 1, 2014

#ThrowbackThursdays have become an actual thing. Find out how and much more below.

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Social Recall #9

Posted on July 25, 2014

Features, functions and tool updates to Twitter have dominated this week. Want to know what’s new? Read on…

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Social Recall #8

Posted on July 18, 2014

As we head into the weekend we share another week’s worth of great campaigns and news across the world of social

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Social Recall #7

Posted on July 11, 2014

As another week draws to a close we look at the latest on Vine as well as our pick of the most intriguing social campaigns.

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Social Recall #6

Posted on July 4, 2014

We round off another great week of social news and campaigns. We reveal Ikea’s Instagram website, the World Cup taking over Facebook plus much more.

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Social Recall #5

Posted on June 26, 2014

This week we share yet more Facebook news and Twitter updates along with Google Glass in the UK and, of course, Wimbledon. Find out all and more below.

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Social Recall #4

Posted on June 20, 2014

World Cup fever has taken over this week’s Social Recall with a host of brands trying to get one in the back of the net rather than scoring an own goal. Who have been the winners and who have been hitting the showers early? We reveal all below.

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Social Recall #3

Posted on June 13, 2014

This week we look at the first Vine from space and yet more Facebook and Instagram updates, among other news. Want to know more? Then read on.

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Social Media Community Manager

Posted on June 11, 2014

Role

The Social Community Manager is responsible for executing the various social media strategies we have developed for the brands we work with. Working with existing and new clients, you’ll be tasked with cultivating meaningful audience engagement and growing the communities within these channels. A charming and effective writer/communicator you’ll drive the sustained day-to-day social media activities and influencer outreach – actively inspiring, joining and managing conversations. You’ll also have a keen eye for developing fresh content ideas, and bringing them to life, alongside our wider social team.

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Join us

Posted on June 9, 2014

Live blogging your graduation? Tweeting in the shower? Then you’ve come to the right place. We’re looking for a social-savvy intern to join us for a 3-month paid internship at our London office. Think you’ve got what it takes? Then do read on.

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Social Recall #2

Posted on June 6, 2014

From celebs breaking records to more Facebook news, we have it all covered in this week’s social news.

Kim Kardashian is the most liked Instagram image

Not content with stealing headlines around the world, the now Mrs West has broken an Instagram record with over 2 million Likes with her snap of herself and Kanye. Breaking a record is a tough job, so you have to applaud the power of the ‘celeb’ and all those that allowed it to happen.

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Social Recall #1

Posted on May 30, 2014

It’s been a busy week in social media. Lucky for you, we’ve sifted through the clutter to pull out the best stories for our very first Social Recall.

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Why brands need to be nosy on social media to get ahead

Many social media campaigns steer clear of unsolicited @mentions and targeting individual users on social networks. But reaching out at a grassroots level can help your brand and your customers if you pick the right strategy, says Social Manager Michele Lonergan.

When you’re promoting your brand through social media, common sense tells you to play it ‘cool’: stick to images, questions, infographics, statements, all designed to resonate with all of your audience. If you build it, they will come.

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From drawing board to chopping board: engineering a social win with Sharp

ChopSyc-topHumans Invent is all about great ideas and innovations, but now we’re proud to say it’s about making them become a reality too.

If you’ve read the news this week, you might have seen the inspiring story behind the Chop-Syc, the interactive chopping board one young inventor’s turned into a working prototype. What you might not know? It was all made possible through our social campaign.

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There is always an angle: What journalists can teach you about web design

Posted on August 29, 2013

Tools of the trade: Why we wiretap interviewees for better content

The journalists at Republic work in multiple disciplines, from video production to social media and of course editorial, but the application of journalistic attitudes to web design is one of our more unusual blurrings of professional boundaries.

Development Director James Holland explains why we take a uniquely journalistic approach to web design.

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Tools of the trade: Why we wiretap interviewees for better content

Posted on July 31, 2013

Tools of the trade: Why we wiretap interviewees for better contentJournalistic habits die hard. That’s why all Republic writers, no matter which brand they’re working for, record interviews for posterity – always with consent, of course. Archived, cross-referenced and double checked, they’re the key to great content.

Here are just a few ways our team turn waveforms into word counts, and why they result in better stories each and every time.

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Five of the best: Vodafone Social

Posted on July 3, 2013
The team at Vodafone came to us when they wanted a fresh new take on a corporate blog, so naturally we built them a top notch site that scales up from mobile to desktop, and looks great on any screen. Then our crack team of journalists rolled up their sleeves, pulled out their notebooks and got to work, sniffing out incredible stories about the network’s finest minds and its cutting edge technology. Check out five amazing picks from more than a year of Vodafone Social right here.

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Humans Invent: The Tour de France podcast

Humans Invent: The Tour de France podcast

Posted on June 25, 2013
Over the last two years, the team at Humans Invent have brought you the latest breakthroughs in technology and design in cycling, and for this year’s Tour de France, which begins next week, we’re stepping our coverage up another gear. We’ve teamed up with three of the world’s finest cycling journalists to bring you the daily Humans Invent Tour de France podcast.

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10 easy ways to boost your blog post traffic

10 easy ways to boost your blog post traffic

Posted on June 20, 2013
So you’ve written an awesome article: you’ve hit the phones, worked your sources, found the perfect angle and crafted a unique, insightful blog post, report or article. You’re proud of what you’ve written, in other words. Great stuff, but it doesn’t stop there. In fact, clicking publish is just the beginning of the journey. If you really want to make sure your work makes an impact, you need to help get it out there, on the web and beyond – here are ten easy ways to go about doing just that.

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Five of the best: Humans Invent

Posted on June 13, 2013
For the last two years, we’ve been running Humans Invent in partnership with Sharp, covering the latest breakthroughs in innovation, craftsmanship and design, getting inside the minds of our greatest scientists and going behind the scenes with some of the world’s best inventions, from 3D printed human organs to flying cars you can actually buy. Want to see just what makes it so special? Here are five of our best pieces from the award-nominated site.

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Commissioning online video? Don’t forget your bravery pants!

Commissioning online video? Don’t forget your bravery pants!

Posted on June 11, 2013

Commissioning great video’s no easy task – but creative director Mike Cooper has a few tips to make sure you get winning results every time. 

“What could we do?”

The video commissioning process often starts with this seemingly harmless question, designed to ignite the fuse to our stockpile of dynamite ideas. But don’t be fooled!

This question is a trap for both commissioner and agency, and is a surefire way to sap the creative juices and quickly leave you wondering how you found yourselves at a dead-end on Obvious Street. But there’s a far better question to get your grey matter wandering down Inspiration Boulevard:

“What couldn’t we do?”

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Don’t let KPIs kill your instinct

Posted on June 6, 2013

Republic Publishing’s MD James Beechinor-Collins says spreadsheets can sap your intuition

One of my kids came home from school the other day and announced that she was awarded a team point. For listening. She said it was her learning target for the day and I should be proud. I hung my head. KPIs (or PIPS, to give them their proper name) have been around in schools since the early 90s. I can’t help but feel that the message has become more than a little mixed as they’ve proliferated into the workplace.

Since we started creating digital content in 2007, we’ve worked hard to understand the most relevant value metrics for the brands we work with. Despite running in excess of 80 different projects over the last six years, we at Republic Publishing have yet to be met with the same, clear set of objectives at the start of a project.

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Built to last: A website is for life, not just for Christmas.

Posted on May 29, 2013

We don’t build one hit wonders. We build delicious websites and write great stories that captivate readers, and we keep on doing that – we’re in it for the long haul.

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Five of the best: Red Bull Gaming

Five of the best: Red Bull Gaming

Posted on May 24, 2013

Since September 2012, we’ve been working with Red Bull UK to power up its gaming editorial, and align the brand with all things A, B, X and Y. In that time, we’ve published more than 80 in-depth features, covering every aspect of gaming, from the eSports scene to incredible fan hacks and interviews with some of the industry’s greats, and broken our share of headline news along the way. Here are five of the biggest and best stories we’ve brought gamers in that time – our highscore chart, if you will.

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Why Dogs in Hats?

Posted on May 23, 2013

Well, it’s not what you’d expect, is it? That’s precisely what we aim to deliver with our company blog: lots of surprising insight in what we do, why and how you can too.

Now, we could sit around blowing our own trumpets or sharing videos somebody just found on the web to try and make us look tuned in. But frankly, we haven’t got the patience to work on our embouchure – we’ve got clients to wow – and besides, all those videos just get lifted from Reddit anyway.

Instead, we’ll use this plinth to talk about how we operate, and explain some of our Jedi mind tricks that ratchet up the quality of branded content and help it stand out on the vast open expanses of the internet. We’ll look at how our editorial principles and background define everything we do, from video to social and website design, and maybe even give away some of our trade secrets. We’re just nice like that.

So enjoy Dogs in Hats, and if you ever want to know more about our work (or our pets), just get in touch. We’d love to have a chat.

Exciting news! We’ve gone global. We’re now part of the Text100 family. Check out all the things that we can get up to now we have more friends.