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Check out the latest news from Republic Publishing and some thoughts on what's happening within the industry.

Are Viral Videos Really Just Adverts in Disguise?

Monday, August 31st, 2009

We spend a lot of time here at Republic pushing the idea of community and getting the message out organically. It’s the enthusiasm for a subject that helps drive content, not just the brand name. Once, that was the idea behind viral videos but these days they just seem to be an extension of TV [...]

Advertising needs to be useful!

Friday, August 28th, 2009

The business of display advertising can be fiendishly tricky. A recent report in the Telegraph revealed that even the all conquering social networks are finding it difficult to engage users attention with advertising clients. Liane Dietrich, managing director of LinkShare, the affiliate network which conducted the research, said: “Less than 10 per cent of our [...]

Will my next MacBook sport Blu-ray?

Monday, August 10th, 2009

It’s no secret that I work surrounded by laptops and netbooks and can often be seen working off two different machines at the same time. I’m kind of like the Rick Wakeman of laptops just without the cape! It’s a side-effect of reviewing more portables in the last decade than just about anyone else out [...]

Does Plurk work for you?

Monday, July 27th, 2009

One of the questions we get asked a lot around here is ‘what’s the next big thing after Twitter?’ It’s a good question but I think also a double-edged one – do we really need the next Big Thing when even the current one isn’t truly mainstream yet? Also, by asking what it will be [...]

The week in social media…

Thursday, July 16th, 2009

It’s that time again where I rack my brain trying to come up with a topic for my weekly blog on social media. Having failed miserably to come up with anything tangible, I’ve decided to once again pick my favourite SM (that’s social media, not sadomasochism) and tech stories from the week so far. So [...]