Comments on: Are Viral Videos Really Just Adverts in Disguise?

By: James

James — Wed, 12 May 2010 16:45:19 +0000

Mmmm. Jelly… and phones, of course.

By: Mike Cooper

Mike Cooper — Mon, 15 Mar 2010 20:10:23 +0000

It took 3 laborious attempts to get jelly to the right consistency… the phone didn't mind though. In fact, I think it's so tough it half ate it's way out!

By: republicpublishing

republicpublishing — Mon, 15 Mar 2010 05:50:09 +0000

Nice jello

By: Mikey Bee

Mikey Bee — Tue, 01 Sep 2009 07:22:42 +0000

Tom, you’re right, it’s not an easy call but in my mind, if it looks like an ad then surely it is one, the nature of virals should be ‘guerrilla marketing’.

By: Tom

Tom — Tue, 01 Sep 2009 07:14:35 +0000

Mikey,

Interesting, I think the key to the Nokia video is that it demonstrates a clear benefit (for all those people who have a desperate need to set their phone in jelly!) and contains the other ingredients that make it a successful viral product. Its not always easy! What do you think of this Lenovo viral? http://www.youtube.com/watch?v=OgyXJ0JujHc

Tom